"From A 20% Show-Up Rate To 70–80%, At $30 Per Acquisition"
This centre was running free trials. Show-up rate was sitting at just 20%. Free doesn't filter, when there's no cost to saying yes, parents say yes to everything and show up to nothing.
We switched them to the paid trial system. Cost per acquisition came in at $30, and show-up rate went from 20% to 70–80%.
The lesson wasn't to get more leads. It was to get the right ones, and a paid trial does that filtering before the follow-up sequence ever has to work hard.